In a building that resembles an abandoned amusement park, hundreds of small trucks are filling the streets with the scent of freshly baked bread and baked treats.
It is a small but significant example of a booming bakery business in the city of Amman, Jordan.
The business is the first of its kind in the Middle East.
It’s a way of life for hundreds of thousands of people.
But in the past, people in Amman and the neighbouring city of al-Quds, both of which have a significant Arab population, have been reluctant to adopt a form of the business.
“There are very few restaurants in Ammen,” says Amman resident Nasser, who asked to remain anonymous for fear of retribution from his relatives.
“You don’t want to risk being seen as a foreigner.”
His wife, who is also an Arab, was one of those who refused to take part in the business for fear she might be attacked by the authorities.
“My husband is a very nice man, but he’s not willing to work,” she said.
She and her husband opened the bakery to provide a small slice of their Arab-language community’s traditional food.
“It’s something we hope to bring back, so people who don’t eat the traditional Arab dishes can have something to eat,” she says.
“People don’t know anything about this type of business.
We hope this will help them to understand.”
The bakery is the brainchild of Amoun and his brother, Mahmoud.
They have set up the bakery as a way to spread the word about their family business and the growing number of small-scale bakeries across the region.
“This is an opportunity for people to understand and enjoy what is available in this region, and the number of people who are opening their own small bakery businesses,” Mahmoud says.
The two brothers were inspired to open the bakery by an old friend, a fellow baker from Amman.
“He told us that there were many people who were working in this type and we were the first to offer it to them,” Mahmoud said.
“We have no money, so we had to go to work.”
For the past four years, the brothers have been working at the bakery.
The main reason for opening the bakery was to share the same culture, but with an Arabic name, so as not to offend.
“Many of the young people in the region, they don’t really know the word ‘Arabic’,” Mahmoud says, explaining why the word “Arabic” was chosen.
“They say they are Arabic, but they are not.
They don’t speak Arabic, they speak a dialect, which is Arabic.”
He explains that this is why the brothers decided to use the Arabic name.
The brothers have also taken into account the needs of their employees, such as cooking and cleaning.
“In the past we used to pay them a monthly salary,” Mahmoud explains.
“But now, with this new business, we are able to provide them with a living wage.”
A new life The brothers say the business is a way for them to bring their Arab heritage to an Arab country.
“Our people from the Arab countries, they are very proud of their culture,” Mahmoud explained.
“A lot of the time they are looking for a way out of their own countries and going to Europe.”
The brothers’ success has inspired other Arab-origin businesses in Ammon and al-Khadramiya to follow suit.
“The idea is to provide the same cultural experience to the young and old people of Ammon as we did for our people from Ammen.”
But with a population of more than 700,000, Ammon is a city with a strong Arab identity.
For many young Ammonis, the idea of working in a bakery could be the only opportunity they have to integrate into their new country.
In a city where many young people live in cramped apartments and have little contact with their parents, the chance to open a small business and enjoy local food is an intriguing prospect.
“If you are a young person and want to work, you need to go back to your home country,” says Mahmoud.
“I want my family to know that there is a possibility of us opening a bakery and opening a new life.”
This story has been updated to include comments from the owners of the bakery, the owner of the Al-Qud bakery and comments from Mahmoud.